So, the shack in Kidlington is re-branding as 'London Oxford Airport'. In the season of silliness, this has excited some well-deserved derision and mirth.
But, let's be honest: who can blame Londoners for wanting to associate themselves with Oxford? It provides a soupçon of élan where it usually fears to tread. Perhaps it even gives them hope that they can get away from their Bad Decision and hide from Barmy Boris.
We shouldn't begrudge London wanting to get in on the act. It's not as if they want to re-name some significant element of our city. Kidlington Airport is, after all, hardly the transport hub of choice for most Oxonians. It is the case that, whether we like it or not, an international city which is an educational centre creates the need for air travel. So, as Cambridge has Stansed, we have Heathrow.
A proposal, then: if Kidlington is to get London's name, surely Heathrow should own up and admit it's 'Oxford Heathrow Airport.'